UFC champion Aspinall signs for Hearn's new talent agency

March 5, 2026 - 19:12

In a significant crossover move, reigning UFC interim heavyweight champion Tom Aspinall has inked a deal with prominent boxing promoter Eddie Hearn's newly launched talent agency, Sportstar. The partnership marks a strategic step for the British fighter as he looks to expand his brand beyond the octagon.

Aspinall, who captured the interim title with a stunning first-round knockout of Sergei Pavlovich last November, is widely regarded as one of the sport's most dynamic heavyweights. His alliance with Hearn, a powerhouse figure in global boxing through Matchroom Sport, signals an intent to leverage broader commercial and sponsorship opportunities. The new agency aims to provide comprehensive representation for athletes across various sports.

For Hearn, the signing of a major UFC champion underscores the ambitious scope of his agency venture and his recognition of mixed martial arts' booming market. Aspinall expressed enthusiasm about the new direction, noting the value of Hearn's experience and connections in the sporting landscape. This deal highlights the increasing convergence of combat sports business, where top athletes seek management that can navigate multiple arenas to maximize their profile and earning potential during their competitive prime.