The World Cup is here. Here's how it can get kids moving.

June 15, 2026 - 12:35

The key, the professor argues, is visibility. When children see players who look like them competing at the highest level, it can break down barriers to participation. Many kids feel sports are not for them, either because they lack access, confidence, or a sense of belonging. Seeing World Cup stars from diverse backgrounds can challenge that mindset.

But the professor warns that inspiration alone is not enough. Communities need to provide safe places to play, affordable equipment, and programs that focus on fun rather than competition. Without these supports, the excitement of the tournament fades quickly.

The professor suggests that local organizations and schools should capitalize on the World Cup momentum. Simple actions like organizing pickup games, hosting viewing parties with active breaks, or inviting local players to talk about their own journeys can turn inspiration into action. The goal is not to create professional athletes but to build a generation that sees movement as a normal, enjoyable part of daily life.

If done right, the professor says, the World Cup could leave a legacy that lasts long after the final whistle.