WME keeps shrinking, selling sports agency for $500 million

April 2, 2026 - 18:19

In a significant strategic retreat from the sports representation business, talent and entertainment giant WME has finalized the sale of its sports marketing agency, 160over90. The acquiring entity is the French multinational advertising and public relations firm, Publicis Groupe, in a deal valued at $500 million.

This transaction marks the latest step in WME's ongoing effort to streamline its corporate holdings and refocus on its core operations. The sale underscores a major shift, as the agency divests a substantial arm that worked with high-profile athletic clients and sports properties. For Publicis, the acquisition represents a powerful expansion into the lucrative sports marketing arena, bringing a renowned creative agency into its global network.

Industry analysts view the move as a realignment for WME, allowing it to concentrate resources on its traditional strengths in Hollywood talent representation and media ventures. Meanwhile, Publicis gains immediate scale and expertise in a specialized market, enhancing its ability to compete for major sports-related branding and sponsorship campaigns. The deal is expected to close in the coming months, pending standard regulatory approvals.